Diageo To Invest £150m In Scotch Whisky Tourism

Spirits giant Diageo has announced plans to invest £150m over three years to "transform" its Scotch whisky visitor offerings.

The centrepiece will be a Johnnie Walker "immersive visitor experience" based in Edinburgh, highlighting the story of the whisky brand.

Diageo will also upgrade its network of 12 distillery visitor centres.

The company said it was the "biggest concerted programme ever seen in Scotland's whisky tourism sector".

Four distilleries - Glenkinchie, Cardhu, Caol Ila and Clynelish - will be linked directly to the Johnnie Walker venue in Edinburgh, representing the "four corners of Scotland".

Source : http://www.bbc.co.uk/news/uk-scotland-scotland-business-43783575

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