Premier League leaders Manchester City have announced a new regional partnership with Barclays.
The deal sees the financial services company become the top-tier English club’s official banking and credit card tour partner.
Under the terms of the agreement, Barclays will have its logo adorn the back of City’s playing shirts during their pre-season tour of the US this summer. In addition, the firm’s branding will be present on backdrops during pre-season player and manager interviews.
Barclays will also launch several soccer-themed promotions and competitions for its customers in US cities ahead of City’s visit to the country.
The bank has a longstanding association with English soccer, having been a partner of the Premier League since 2001.
“We are delighted to announce this partnership with Barclays and welcome such a prestigious organisation to the City family,” said Damian Willoughby, senior vice president of partnerships at City Football Group.
“Barclays has a rich pedigree in sports sponsorship and will be a fitting partner to extend our activities in the growing United States football market.
“Barclays has a proud history of creating exciting content and activations that bring fans to the heart of the game, something that will help us to engage with our supporters in the United States whilst the team is visiting this summer. We look forward to kicking off this partnership over the coming weeks.”
Tom Corbett, head of sponsorship and media at Barclays Group, added: “Manchester City have taken the Premier League by storm this season and the chance to sponsor their summer tour in our second home market of the USA is a fantastic opportunity.
“As the City Football Group expand in the US, where they already own the New York City franchise in Major League Soccer, they will become one of the most sought-after sports groups with a transatlantic presence.
“The tour will allow us to deliver top events and hospitality for clients, to secure better visibility for the Barclays brand, and to engage our colleagues with one of the best teams in the Premier League.”
Sunday’s 1-0 victory at home to Chelsea put City 16 points clear of local rivals Manchester United at the top of the Premier League. They host Basel on 7th March in the second leg of their round of 16 Uefa Champions League tie, after thumping the Swiss Super League outfit 4-0 away at the St Jakob-Park stadium.
Source : http://www.sportspromedia.com/news/manchester-city-regional-partnership-barclays